8 Vital Justifications for Using Video Marketing

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1. Sales and Conversions are Boosted by Video

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Priorities come first. You can earn a significant income through videos. Your landing page's conversion rate can rise by 80% if you include a product video. Additionally, the Treepodia team has ensured that video functions properly independent of the category in which it is deployed.

Video might also result in sales immediately. According to studies, 74% of people who viewed an explainer video about a product or service went on to purchase it. So you'd better go to work on your intriguing product videos right away!

The effectiveness of video is not even all that surprising when you think about it. After all, our primary sense is vision. Our brain receives the majority of information visually. Imagine what moving pictures can achieve for your business if still images can already significantly increase engagement.

2. Video Displays Excellent ROI
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83% of firms claim that video offers a strong return on investment, which should thrill you even more. Despite not currently being the simplest or most affordable chore, making videos pays off greatly.

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3. Video Encourages Trust

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Conversions and sales are built on a foundation of trust. But establishing trust should be a stand-alone objective. The foundation of content marketing is building long-lasting relationships and trust. Stop marketing and invite people to you by giving them informative and fascinating content. Mark Schaefer, the Executive Director of Schaefer Marketing Solutions, put it better than we ever could.

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"The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content."

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4. Google Loves Videos

You may lengthen the duration that visitors stay on your website by adding videos. Longer exposure increases credibility and informs search engines that the material on your site is solid. Moovly provides these enormous stats: If you have a video embedded on your website, you have a 53 times higher chance of being first in Google searches. The impact of videos on your search engine ranking has significantly increased since Google acquired YouTube.

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5. Mobile Users Enjoy Video

Mobile and video are inseparable. 90% of people use their mobile device to watch videos. Views of mobile videos have increased by more than 233 percent since Q3 of 2013. According to YouTube, annual growth in mobile video consumption is 100%. Because more people are using smartphones and because people want to view videos on the go, your video audience is only expanding.

Additionally, according to Google, smartphone users are 1.4 times more likely than desktop viewers and twice as likely as TV viewers to feel a personal connection to brands that display video content or advertisements on their devices.

6. Everything Can Be Showed or Explained in Video Marketing

Are you introducing a brand-new good or service? Make a video to demonstrate its operation. Users report watching explainer videos to learn more about a product or service 98% of the time. Because of this, 45% of companies that employ video marketing claimed to have an explanatory video on their main page. 83% of those companies claimed that their homepage explanation video was successful.

Trying to convey a challenging idea? Produce animated movies. Concepts may come to life through animation in a way that text or live footage cannot. Additionally, monotonous talking heads are no longer sufficient to cut through the noise. Animation flicks are the ideal fusion of fun, nostalgia, and simplicity. And they function.

7. Video Captivates Even the Laziest Customers.

Video content is a fantastic learning tool, and it's also quite simple to watch. The pace of modern life makes it impossible to read in-depth service descriptions or lengthy product descriptions. Today's consumer wants to watch the product in use. One of the most significant factors encouraging the use of video in content marketing is video preference.

A large target audience can be attracted by video marketing, and it is effective on several levels. even the most lazy. Make sure to address the potential customer's ears as well as their eyes. Your competitive advantage gains two times the strength!

8. Videos Promote Social Sharing

According to Michael Stelzner's eighth annual Social Media Marketing Industry Report, 63% of social marketers used video content in 2015, and 73% of all respondents planned to do so in 2016. And they undoubtedly did.

With their new features, social media platforms also promote video content. 3600 Video, Live Video, and Lifestage have all been introduced by Facebook (A Video-Centric App for Teenagers). Twitter has Periscope, while Instagram offers 60-Second Videos and Instagram Stories. The second-most popular social network worldwide is YouTube.

But in a social media setting, video marketers must keep in mind that individuals exchange feelings rather than information. If a branded video was engaging, 76% of users said they would share it with their friends. So make engaging, fun videos.

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